SOCIAL REPRESENTATION, ELITE DISCOURSES, AND THE PORTRAYAL OF BLACK BRAZILIANS: A THEORETICAL ESSAY

This theoretical essay examines the pervasive impact of the ‘myth of racial democracy’ and whitening ideology on Brazilian society, elucidating their historical roots and contemporary manifestations. Through an exploration of elite discourses in politics, education, and mass media, the essay dissects the enduring stereotypes and stigmas surrounding Black Brazilians, which are strongly influenced by both ideologies. Despite challenges to these ideologies by scholars and activists, their subtle and sophisticated manifestations persist, woven into the fabric of societal structures. Ultimately, addressing these deeply entrenched issues necessitates multifaceted approaches, not limited to legislative changes but encompassing comprehensive reforms in education, media representations, and societal mindset. By acknowledging and dismantling these ingrained biases, Brazil can strive towards a more equitable and inclusive society.