FROM SOCIAL COMPUTING TO DIGITAL TRANSFORMATION: THE ADVENT OF THE SOCIAL MACHINE

The internet and its innovations have made new paradigms appear, enabling the growth of systems, processes, methods, organizational and social mindsets, resulting in social and digital transformations. One of the paradigms is the emergence of Social Machines that integrate computational and social elements into the software, making the complexity of operations and services guided by thought and society be adapted to practice, causing problem-solving. The way software is developed, deployed, and used has changed over time, making software generations raise the level of relationship and previously unknown connectivity. This study aims to present the consequences of the transformations that occurred related to the revolutionary eras, whose question is to understand the digital relationships shown between man and machine, since the existence of social computing and digital transformation, where this relationship favors economic means. This research described concepts such as information systems, the Web, social computing, social machines, digital transformation, and entrepreneurship. The methodology used in this research was based on Design Science Research (DSR) which used a theoretical-conceptual methodological approach based on literature review, observing the evolution of relationships between man, machine, innovation, and business. The digital transformation process has to do with behavioral changes caused by the innovation of Information and Communication Technologies (ICTs) and business strategy. The advent of the Social Machine caused a process of paradigm revolution, culminating in both the digital transformation and the phygital transformation and the new way of the undertaking, even during the pandemic period, digital innovation was allied to the entrepreneur with the change of habits imposed by the restrictions created by Covid-19.